19 See yourself as an RIA.
RIA LAUNCH GUIDE
Communication best practices
• Keep the circle of trust small until you have formally resigned.
• Prepare all communications in advance, including:
• A client email announcement (consider including a video message)
• FAQs
• Key talking points for your staff
• A call list for sensitive or high-priority clients
• Communicate why you're making the change with a focus on the benefits to
clients, what to expect, and how to reach you with questions.
• Clearly communicate what will change, and what won't.
• Identify who owns all client communications, establish a schedule, train your
staff on your approach, and draft key talking points.
• Use a separate email for communications related to your RIA.
Common mistakes to avoid
• Don't take any client records.
• Don't print out statements.
• Don't inform clients before you resign.
• Don't overcomplicate the communications.
How you talk about
change matters
"The messaging is really important. What I found
and what I think most people find is that clients
celebrated how this transition improved not only
their situation, but my and my team's situation."
Listen to Jeremy's story
Jeremy Paul
President and Partner
Perigon Wealth Management
