Q1 2023 Global Web Content report

Checking in on our overall content performance

The Q1 results for web content performance covers the entire site as a whole: all pages, units, and regions. It's designed to measure against specific content goals that help make our site perform better in search, attract more interested visitors, and increase the overall quality of the site. 

This report includes the top 20 topics for the quarter, which may be useful in planning your insights content. 

Be sure to track your unit or team’s progress in your own reporting to see where you can make improvements to your site content and user experience. 

There is a lot to be excited about in this report, with only a few areas where we lost a bit of ground. Compared to Q4, we see: 

• Improved engagement, including a 17% rise in returning visitors, a 15% rise in session duration, and a nice drop of 5% in bounce rate. 
• Improved organic traffic: a 23% rise in sessions from organic search 
• Improved social traffic: an 83% increase in traffic from social sources
• Campaign activity slowed slightly: a 6% drop in sessions with a campaign ID (UTM)
• Increased form fills: 41% more visitors filled out forms
• Lots of upward trending in some of our topics, especially Cybersecurity, Economics/investments and the economy, Goals-based, Investment outsourcing, and Wealth technology.