Marketing basics

Transcript: Your brand is more than a logo.  It’s the perception you want the outside world to see. It should be informed by who you are and what you stand for, including your mission, values, and personality.

Your brand comes to life through brand elements such as your name, logo, imagery, colors, typography, voice, and messaging. 

From your website to your email signature, consistent branding builds trust and recognition, so make sure every touchpoint reflects a cohesive brand identity.

If you find that any of your brand elements are missing or underdeveloped, don’t worry—you’re not alone. Start where you are and build from there. There are many branding and marketing professionals that can help you define, refine, and activate your brand.

Branding is an always-on first impression. What do you want your prospects and clients to perceive?