10 Steps to optimize your campaign page for SEO
Before writing a campaign page, it’s a good idea to do some prep for search engine optimization.
This steps were provided by TPG Design.
- Establish your anchor page. This is usually your solution page on seic.com. It’s your “home base,” the web page that represents your complete your solution message.
Examples: seic.com/advisors, seic.com/OCIO - Assess keywords related to your topic. What terms are currently performing well?
- Do a content inventory on your topic. How many pages do you have that address this topic? How do they rank for your keywords? Are the right pages ranking highest?
- Adjust your optimization to boost your most important, and demote those that shouldn’t be ranking highest. If you find out-of-date or irrelevant pages, this is a good time to reassess and remove them.
- If you see duplicate titles, change them. Dupes confuse Google, causing both pages to lose rank. This is also true for duplicate content.
- See what questions people are asking about current keywords.
- Write a blog post that addresses those top questions. You can use the actual popular question in the blog title.
- Cross link your blog to your anchor page.
- Write your campaign pages to include your keywords and address the top questions.
- Cross link your campaign page to the anchor page and blog post.
More tips:
- Image file names should include keywords.
Ex: ECIO-speaker.jpg - PDF file names should include keywords, as well as “SEI.”
Ex. SEI-SRAF-Future-Promise-Aggregators.pdf - Use alt text on each image. It should be both descriptive for accessibility and contain keywords if possible:
Ex: Chart showing all sides of transparency in the advisor-client relationship - Always include a cross link to the anchor page on every page.
- Thank you pages should always include more reading or additional material. Never lead someone who is interested to dead-end page.