All around best practices for digital
How helpful is it to use best practices? See for yourself -- good digital habits impact your work on many fronts.
Best practices |
User experience |
SEO |
Accessibility |
Governance and compliance |
Marketing best practice |
Digital Writing |
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Identify your audience and their place in the funnel before beginning to write |
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Titles are brief, topical and descriptive. |
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Clear, simple, conversational language. |
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Use descriptive subheads with searchable keywords. |
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Conclusions first: Lead your page with your most important points. Never bury them. |
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Skimmable paragraphs: lead paragraphs with important points |
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Use bullets instead of dense paragraphs. |
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White space helps digital readers absorb more information. Allow at least 30% or more. |
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Provide cross-links to more reading on every page. Never allow your page to be a “dead end.” |
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Provide more reading on thank you pages. Visitors are interested. |
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Digital content fields and functionality |
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Label all links with clear, descriptive text. Do not use “here,” or “click here.” |
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Be sure your link copy matches the page title they will arrive at. |
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Use descriptive alt tags on all images. |
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Include transcripts on all videos. |
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Include a descriptive meta description on each page. |
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Content management and governance |
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Keep content fresh and updated. Evaluate all pages regularly (at least once a year) |
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Expire and remove completed campaign pages. |
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Name PDF files with clear, meaningful file names that include “SEI.” |
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Ask the content team to remove outdated PDFs from the Drupal |
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Ensure the Properties fields are properly completed on all PDFs to reflect SEI |
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Do not place non-retail PDFs into the Drupal file library |
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Ask design to remove outdated images from the webdam |
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