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How to build CTAs

Published Date
Author Elisabeth Most

All CTAs are created to be reusable. You must build your CTAs before you can use them on a page. You’ll be able to reference all your CTAs on multiple pages. Any changes made to the original CTA will be reflected on all pages it is placed on.

To get started...

In the menu: Content > Add Content > Reusable CTA

Title field 

Not visible on the page, this is the name you’ll search for when adding it to your page. Make sure the name is easy to remember and contains “CTA.” 

Content fields

  • CTA Title appears on the page as the header or main message.
  • CTA Lede is for the body copy. This field is optional, if the message can be captured in the CTA title.
  • Your CTA must have a button URL and link text or a form. Read instructions on how to add a form to a CTA. 

Format

Choose your format: Include image; Include icon; No image or icon  

Include image (left or right)

  • CTA Image - Click “Select entities” and log in to Webdam by clicking Authenticate. Log in with your Webdam credentials.
  • Select from Webdam folder, following the guidelines in our Image Strategy video.
  • Alt text should pull from Webdam. Please notify the web team if no alt text is available.
  • CTA Image position: select left or right. 

Include Icon (center)

  • CTA Icon image - select from designated Webdam folder.
    • SEIC > Conceptual Icons; A preview will not show. Make your selection from the file name description. 
    • Alt text should pull from Webdam. Please notify the web team if no alt text is available.
    • CTA Background: Dark or Light
  • No Image or Icon (no further steps needed)