January 5, 2023
Content freshness, credibility, and SEO
Stale, out-of-date content makes for a confusing, uninteresting, or downright bad reader experience and harms our credibility. In turn, that can diminish our SEO efforts.
The Dev team created and implemented a one-year notification system to help us stay on top of aging content. Going forward, when a page hasn't been updated for over a year, its owner will receive an automated email reminder to review and update the content.
It's not always necessary to make changes, but you should look for any details that are out of date, or topics that are no longer of interest. Remove any mentions of market activity that are older than six months. Do regular keyword research and add in language that reflects current trends.
Get more details in our blog post: Content freshness, credibility, and SEO—Drupal's notification tool.
The web team is currently updating pages with their owners' email addresses (the person who leads a business unit's web content) and you may get automatic notifications during this process, which you can ignore. The one-year notifications will go out whenever when a page hits the one-year mark without any changes, but you don’t need to wait for it; you can (and should) manage your content for freshness more regularly.